{[("'-Framing-'")]}

Framing is essentially a new word for an old concept, a term that has ironically been invented because of the different frame it puts on the concept it expresses: subtext. 

 A video illustrating the nature and power of subtext.

Comparing the words "subtext," and "framing," is actually a very good illustration of the concept represented by either word- subtext describes everything discussed by framing: the subtle implications behind words and images that go beyond literal meaning and color our perception. However, subtext is thought of as a term that relates more to the arts and literature in particular. This connotation is apparent even in the word itself: subTEXT. Text implies writing, writing implies reading, thus even though the word subtext could just as easily be the subject of our current DMA studies, there is a perceived need to replace it with a word that is more relevant to the digital age- a word that carries fewer if any ties to an aging artistic medium that is not really being examined in this class.
Enter "Framing:" framing carries with it different connotations that are also visible in the word itself. Even in an era where far more photographs are not only digital, but never leave the binary nest of 1's and 0's to become physical objects (in the traditional sense), a "frame" is still an object or concept associated with pictures. In many ways, like subtext, the frame has traveled with the concept that it is attached to, albeit in a limited capacity. We may no longer employ the gold-painted metal squares of old to hold physical copies of images, but frames still exists online in the form of borders and backgrounds and all such things that surround the images that we are constantly ensconced in when we venture forth into the world wide web. Discussing framing as opposed to subtext almost makes me feel like I'm at one of the fancy-dos for Song airlines seen in the "Persuaders," video, a Joe-schmo being fed information by a representative of some higher class who has tailored everything from their suit to their vocabulary to sell me on an idea.